The award for Excellence in Innovation - Campus Recruitment Strategy and Employer Branding recognizes initiatives that exemplify a high degree of creativity, promote student engagement and effectively build the employer brand in the campus recruitment space. Export Development Canada's (EDC) achievement in this area was recently recognized by CACEE based its' unique and creative leveraging digital marketing to promote their organizational culture and recruitment.
EDC provides year-round seasonal co-op programs and internships under several elements of the business, including finance, risk management, HR and Marketing all of which offer students a valuable experience while still in school. In recent years, EDC has adopted multiple digital marketing methods to showcase their employer brand to young talent. EDC has effectively hosted Instagram takeovers as well as Facebook and Instagram live videos to connect directly with student audiences and make them aware of EDC's open, diverse and inclusive workplace that also promotes collaboration, innovation and work-life balance. Additional tactics have included targeted mobile marketing to bring opportunities like internships to student audiences on campus while also raising brand awareness. EDC also uses an innovative sponsored editorial that details the real experiences and stories of its young employees.
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