Ask yourself: Is your article fun to read? Is your first paragraph a good "hook"? Is your writing lively and clear?
How relevant, new and compelling is the info? How is it presented?
Use bullets, steps, tips, numbers, "how to", "dos and don'ts", subheads, lists, questions, and balanced examples whenever possible to break continuous blocks of text
Promotion
Avoid self-promotion and promotion of Career Options' competitors